January 2012
Cross Cultural Video
It’s never been more important for video producers to know their audience. According to ReelSEO, a recent report from GigaOM indicated that over half of all YouTube views were by non-English speaking viewers. In fact, the actual figure—according to a Google spokesperson—was 60 percent. (Source: Stephen Schweickart) That means YouTube videos need cross cultural appeal. [...]
Read MoreInternational Email Writing
One of the most common questions Universal Consensus receives is, “how do I successfully write an international email.” It is not surprising that this is a hot topic. Business interactions are ever more global and email is the communication tool of choice as it reduces ambiguity and works well across time zones. There are plenty [...]
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