Visit California – Hospitality Consulting

Hospitality Consulting

Visit California is one of the nation’s premier state marketing agencies.  The organization promotes the California brand and helps to increase tourism and travel-related spending. Visit California initiated a China Ready program that includes a three-pronged educational platform devised to prepare the state’s tourism industry to better serve Chinese travelers and establish a standard level of service.  Universal Consensus is a critical part of the execution of this program.

See How UC Made a Difference:

Click Here to download the original case study in its entirety in PDF format or read it below: