CONSULTING

Universal Consensus, through its Global Alliance, consults on all of the issues which are the subject matter of our cross-cultural trainings. In addition, the following consulting services are available regarding each of the nations specified below.

GLOBAL EMERGENCE

If your business has achieved domestic success, have you considered prospects in the global marketplace? If so, it’s time to confirm your analysis of international market opportunities and plan a process of emergence into a target culture. A thorough, well-planned transition is essential to successfully introducing a product or service into a new market. Hummel equips executives with the tools necessary to ease the global emergence decision making and implementation processes. Leaders are guided through the transition from managing domestic to multinational initiatives.

CREATING MULTI-NATIONAL BRIDGES FOR COMMERCIAL ENTERPRISE

Universal Consensus Global Alliance members in fourteen countries around the world can help you create the necessary bridges to support your commercial enterprise. Global Alliance team members will help you to indentify competent local business partners and secure for you legal talent, business advisors, real estate agents and developers, manufacturing labor, competitive intelligence, supply chain expertise, salary survey and other critical local talent to assure a profitable emergence in the new market.

CROSS-CULTURAL MERGERS, ACQUISITIONS & JOINT VENTURES: Identify, Evaluate, Prepare, Transition

Hummel helps companies explore merger and aquiring ventures through her Global Alliance members. She also helps to evaluate opportunities identified by a client to determine their viability. Third, she helps to prepare executives for the process of negotiating the venture. When individuals from two or more cultures meet around the table, there are inevitable differences in strategies, styles, planning, expectations, and business etiquette. In addition to the benefits of rapport that develop when a participant demonstrates knowledge, savvy and respect for another culture, a successful outcome is often dependent on understanding these nuances. Ultimately, after a merger occurs, there is a critical transition phase where the two corporate cultures merge. Failure to plan for, understand, cultivate, and align these two cultures jeopardizes the success of the venture. Hummel works with executives to develop a knowledge base and practical skills that will keep the initial proceedings and the ultimate transition free from unnecessary misunderstandings, which often lead to suspicions or communication breakdowns. It also focuses on red flags related to the cultural nuances that can make or break a joint venture.

GLOBAL MARKETING STRATEGY

Marketing challenges associated with cultural differences include advertising considerations for a new target audience, product placement and overall global, regional, and local strategy that takes into consideration the buying patterns, distribution system, and deeply ingrained cultural styles of the consumer in the target market. Hummel helps her clients customize their products and services to meet the needs of a particular foreign market. She also assists her clients in tailoring sales pitches and time promotions so that they are in tune with local sensibilities. Hummel can assist with the cultural and language issues that impact the ability to market and advertise a client’s products and services in several different countries. Hummel works closely with her Global Alliance members to assure that every aspect of the foreign market is considered in preparing a global marketing strategy.

CROSS-CULTURAL FACILITATION

A meeting between parties of different cultural backgrounds can be a risky proposition. While meaning well, participants may confuse, contradict or even offend one another. An experienced facilitator in several countries and with an intimate awareness of communication nuance, Hummel is well equipped for helping people connect effectively.