To thrive in a global economy, companies need to have an awareness and appreciation for how culture impacts daily business activity.

Today’s rapidly changing market conditions require businesses to be ready to engage, collaborate and partner with professionals from a wide variety of cultural backgrounds.  To thrive in a global economy, companies need to have an awareness and appreciation for how culture impacts daily business activity. Multinational companies rely on Universal Consensus’ comprehensive needs assessment, training sessions and executive coaching to optimize business performance across cultures.  Explore the links below to learn more about the consulting services and cross cultural solutions programs we offer in the global marketplace.

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Consensus Blog

February 7, 2012 The Chinese Communist Party
February 2, 2012 Chinese Tourism
January 17, 2012 Cross Cultural Video
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Universal Consensus Philosophy

It is customary when you enter a village to follow the customs, traditions and societal expectations of that village. This Chinese metaphor has significant implications for us as we move forward into a global market economy where borders fade and a foreign way of doing things is as close as your telephone or email inbox. May your awareness of diverse customs bring you understanding, peace, and economic prosperity.

Featured Video

Becoming “China-Ready” is critical to your company’s future. The Chinese are projected to be our most significant driver of inbound FDI, foreign travelers, consumers of luxury goods, and trade partner as we move into the next decade. No one can afford to be left behind.

Client Comments

“Universal Consensus opens doors and opens minds.”

Garry Ridge, CEO, WD40

“I've been with FedEx for over 8 years, and the Universal Consensus training on Selling to the Chinese is the best training I've had during my FedEx career!”

Heidi Lenhardt, FedEx, International Sales Account Executive

“Universal Consensus expertly tailored the presentation to the current needs of the DoD with regard to cross-cultural training, and applied an in-depth analysis of the existing problem set to offer potential solutions – from objectives to curricula options."

Allison S. Greene, Ph.D, Pentagon, Associate Director for Culture, Office of the Under Secretary of Defense for Personnel and Readiness.

“Your pre-organization and research was very evident, and your execution was nimble, responsive, and intelligently done ... with the background lens theory forming the basis”

Dallas Kenny, Dean of International Students, University of Nebraska at Kearney

“They bring an expert level of understanding and solutions to international business issues.”

John Oeth, Director, Engineering, Qualcomm Incorporated

Why Cross Cultural Communication Consulting and Training?

Are you doing business in China and having difficulties with international sales optimization there? Or doing business in Brazil and being challenged by international business process optimization? Perhaps you're doing business in India and confronting international supply chain optimization issues?

Whatever your problems with intercultural communication, Universal Consensus can help.

There is no substitute for optimal international business skills in the form of cross cultural competence. Failure to optimize cross cultural communication skills creates intercultural communication barriers from which your business may not recover.
It’s not just cross cultural communication training that makes a multinational business great. You also need the ability to identify what is lacking in the company’s international business culture, from sales and marketing to internal best practices in global communication.

Implement the necessary intercultural communication training and fix any gaps, and your company will be at the cutting edge of business optimization across cultures, making the competition obsolete.
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2173 Salk Avenue, Suite 250, Carlsbad
San Diego County, California 92008, USA
+1 (760) 696-0151
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