Business: American Consumer Behavior©

 Truly understanding American consumer behavior is vital for any international company that wants to succeed in the American market. American consumer behavior is radically different, even from other Western markets like the U.K.; the American consumer behavior can be traced to American culture’s historic roots and impacts attitudes, beliefs, principles, and ultimately buying behavior. These qualities are drawn from the recalcitrance of a handful of British citizens to free themselves from a regime which they perceived as restricting their ability to openly practice their faith.  From these roots, the cultural cornerstone of rugged individualism was born.

What drives the American consumer behavior is a complex issue.  How these uniquely American traits and opinions impact the sales process by foreign businesses is powerful, and the manner in which the consumer or B2B relationships develop has far reaching ramifications. Failure to understand these characteristics puts companies wishing to do business with Americans or companies wishing to reach American consumers at a huge disadvantage. It may seem that Western cultures are very similar and that European or other Western companies should have no problems developing and promoting their products without knowledge of American consumers, but this is a dangerous assumption. Another dangerous assumption is that simply hiring an American agency and American staff is an efficient way to mitigate cultural differences.

Our Solution

Our knowledge of the American market and American consumer behavior is substantial. Our team includes some of the foremost experts on marketing, sales, networking, prospecting, process management, legal issues and the justice system, communication and presentations, negotiations, publishing, and innovations. It’s safe to say that with our help you will get an in-depth knowledge of American consumer behavior. Our program includes:

• Comprehending the American consumer and American consumer behavior.
• Marketing to Americans.
• Building credibility and gaining the trust of the American consumer.
• Sustaining and expanding rapport with the American consumer.
• Maximizing business performance in the United States.
• Pinpointing and evaluating competitors that attract American consumers in a particular industry.
• Improving B2B negotiating skills.
• Understanding what American businesses expect from foreign partners.
• Creating a road map for attracting American businesses.
• Overcoming cultural barriers.

Universal Consensus meets with each client for a comprehensive review of the services or products offered. The team’s proprietary approach provides valuable and practical market information allowing clients to build an effective plan.

Our Difference

Universal Consensus have worked with marquee brands and are credited with helping businesses in multiple nations adapt their products and services to the American market as well as attracting the American consumer and truly understanding American consumer behavior. During this consultative process, Universal Consensus will act as an advisor in establishing the go to market strategy and then as coach throughout the rollout and optimization process. Upon completion, the client will have the skills, knowledge, and power to effectively implement a program in line with the organization’s goals and objectives.

Valentyna Marnopolska, Director of the Association of Hotel Owners, Ukraine, had this to say: “The overwhelming response among our group was, ‘this is what we have been waiting for.’ We cannot thank Universal Consensus enough for guiding us in a direction that will take years off the learning curve of how to appeal to our American guests.”