BMIA Cross-Cultural Certification

Industry experts have invested considerable resources evaluating the impact of cross-cultural differences upon professional interaction, operational procedure, internal and external communication, business processes and functions, and sales.  Until now, companies have not been able to effectively translate these observations into advice that specifies how to leverage this knowledge to create a competitive advantage in the marketplace as well as an efficient and harmonious work environment.

The BMIA™ [Business Model of Intercultural Analysis], a model developed by Universal Consensus CEO Denise Pirrotti Hummel, J.D., provides a framework for evaluating the impact of cross-cultural differences upon organizations.  The framework helps analyze cross-cultural professional interactions and business functions through different perspectives or lenses which then drive international business success among internal and external stakeholders. Universal Consensus also uses this model to enhance cross cultural competence through executive coaching and training.

The BMIA™ cross-cultural training provides valuable information which can be used to:

• Effectively motivate intercultural teams
• Transcend barriers associated with intercultural communication
• Positively impact cross-cultural negotiations
• Efficiently manage diverse stakeholders
• Streamline international business functions
• Improve the organization’s ability to expand into different markets

The ROI is enhanced revenue and sales opportunity externally, and increased efficiency internally.

Our Cross-cultural Training Model

The BMIA™ cross-cultural training model uses six comprehension lenses to compare the “primary” business with the “foreign” business culture.  The lenses are:

• Cultural Themes
• Communication
• Time Orientation
• Glocalization
• Process Engineering
• Group Dynamics

Analyzing cultures by lens provides a specific look at the differences between cultures.  This specificity helps companies to recognize unfamiliar behavior, understand and appreciate the differences, and apply that knowledge to improving business processes.

Executives who engage in analyzing cultural differences and understand the impact the differences have on their business gain an intercultural core competence. This competence can give them a competitive advantage in the marketplace.  They are more likely to:

• Understand how the diversity of business practices across the globe impacts their business
• Use that knowledge to drive efficiencies into their business processes
• Recognize and take advantage of critical global opportunities to increase sales
• Manage people and projects more effectively
• Forge successful business relationships necessary to build relationships and drive sales
• Neutralize cultural bias when speaking to the whole organization, which enhances leadership skills and builds a global mindset
• Develop conflict resolution skills that assist in diffusing controversy rooted in cultural differences
• Build a strong, global brand presence through corporate responsibility programs, public relations, and advertising

Leading Model – Both In-Person & Online Delivery

“We are better today because of the Universal Consensus BMIA program.”

The Universal Consensus’s Business Model of Cultural Analysis (BMIA™) is the most significant cross-cultural professional development and organizational strategy model available today and is based on the only framework that accurately identifies six universal patterns of cross-cultural business behavior. The BMIA™ augments more than region-specific cultural performance; it imparts awareness of all cross-cultural interactions. With BMIA™ training, employees and leaders can interact anywhere in the world and be culturally effective in the full spectrum of business culture and professional objectives – in short, it drives results. Learn more abut the BMIA Online Program.

Garry Ridge, CEO of WD40 had this to say about Universal Consensus, “We have had the pleasure of retaining Universal Consensus to improve cross cultural communication & awareness between our U.S. and U.K. offices. They very adeptly were able to glean information from both offices, evaluate the challenges, and make significant recommendations through their BMIA© training and strategic follow up that have helped us to move forward in a collaborative way. We witnessed immediate improvement and a new level of collaboration, cooperation & understanding. We are better today because of the Universal Consensus BMIA© program.”