Business: Foreign Market Entry Strategy©

Cultural factors will have crucial implications to your foreign market entry strategy; in everything from assessing buying behavior to partnership strategies and understanding the role of the government in a country. Universal Consensus partners with some of the world’s leading foreign market entry strategy firms, such as Red Flag Group and Dezan Shira & Associates. In conjunction with our partners we can devise foreign market entry strategy solutions that will significantly improve your chance of success in places like Indonesia, Korea, Brazil, China, and India, while keeping your foreign market entry risk to a minimum. Our global consultants in the Universal Consensus Alliance are seasoned, local professionals with the in-depth local knowledge required to make your foreign market entry strategy a certain winner.

Our Solution

Universal Consensus is one of few companies that work with cross-cultural business issues across the board. Our team is very transactional with substantial experience in foreign market entry strategy, international law, international trade and market research, economics, international sales and marketing, and international supply chains.

Universal Consensus evaluates new market opportunities for its clients based on many criteria, both “hard” and “soft”. Some of the cultural criteria we evaluate include:

• Determining if international demand exists in the target culture for the domestic product or service
• Assessing if the style of doing business in the target culture is adequately aligned with the domestic style of business
• Uncovering the efficiency and/or corruption issues associated with the target culture’s government and agency services
• Identifying possible cultural supply chain issues

Six key areas for consultation, executive coaching, and training in our foreign market entry strategy solution include:

• Targeting new markets: Identifying the ideal market(s) for the client
• Market research: Pinpointing consumers and evaluating competitors
• Implementation: Establishing the appropriate resources both human and monetary
• Marketing challenges culture by culture: Immersion into the audience’s decision making process
• Official emergence: How to transition from a domestic company to a global company – which hybrid marketing tactics are most effective
• Maintenance and expansion: Sustaining and growing in the local marketplace

Our Difference

Universal Consensus is committed to providing the highest quality foreign market entry consulting services for clients. Our worldwide team conducts a comprehensive cross cultural solution needs assessment in order to provide clients with tailored solutions to their foreign market entry strategy needs.

“Universal Consensus navigates complexity to find reason and achieve balance in evaluating cross cultural challenges and implementing best practices solutions from internal procedures through partnering new relationships.” Sarah Brady, Director, Communications, Global Product Business and Global Consumer Design, Whirlpool Corporation.