Global Operational Efficiency & Communication Protocol with WD40

 

Garry Ridge, CEO of WD40, speaks about his recent experience working with Universal Consensus.

WD40 retained Universal Consensus to conduct its Business Model of Intercultural Analysis (BMIA) NeedsAssessment to identify the barriers or gaps related to communication and operational efficiency between its U.S.and U.K. offices and to perform training in the U.S. and U.K. to address the identified barriers or gaps. While business objectives may be similar, the manner in which individuals from these two cultures are motivated, work in groups, reach consensus, communicate, and address business process issues from new product development,to intellectual property, and accounting to quality control, differ considerably.

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Why Cross Cultural Communication Consulting and Training?

Are you doing business in China and having difficulties with international sales optimization there? Or doing business in Brazil and being challenged by international business process optimization? Perhaps you're doing business in India and confronting international supply chain optimization issues?

Whatever your problems with intercultural communication, Universal Consensus can help.

There is no substitute for optimal international business skills in the form of cross cultural competence. Failure to optimize cross cultural communication skills creates intercultural communication barriers from which your business may not recover.
It’s not just cross cultural communication training that makes a multinational business great. You also need the ability to identify what is lacking in the company’s international business culture, from sales and marketing to internal best practices in global communication.

Implement the necessary intercultural communication training and fix any gaps, and your company will be at the cutting edge of business optimization across cultures, making the competition obsolete.
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